19 April 2018
Conversational Commerce, consumer purchase of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri, will revolutionize how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. It is so much more than a new interface or an additional channel in an omni-channel world. It promises to be a curator of services and experiences that intelligently meet needs and engage consumers emotionally anytime, anywhere.
We are still at the very beginnings of Conversat ional Commerce, but the extraordinarily rapid early adoption will drive invest ment and innovation, consequently enabling an entirely new way for brands to build relationships of value with consumers. These relationships will seamlessly extend across consumers’ relationship lifecycle with brands from marketing to sales and service -- creating an entirely new, more instinctive way for consumers to engage with brands.